I am an academically trained as a Consumer Psychologist with over two decades of applied research experience on both the client and supplier side. I spent a good chunk of my career in Automotive but also a fair amount of time in Financial Services, Hospitality, Restaurant, B2B, and Retail. I started my career in banking at American Savings Bank, spent many years with the fine folks at Toyota Motor Sales. I did a brief stint at JD Power and Associates and spent a good chunk of my career at MaritzCX (formerly Maritz Research). I also gained some agency experience with The Mars Agency here in Bentonville. I am currently SVP with ORC International leading their customer efforts. I received my MA and Ph.D. from Claremont Graduate University in Psychology and my undergraduate degree from Shippensburg University. Learn more here.
I am an inherently curious, focused, and persistent person. I enjoy reading, writing, motorcycles, running, drinking wine, and my family…in various order depending on the day. I believe in the Oxford comma. Also I read that putting two spaces after a period means you are old. I don’t care. I hope you enjoy my blog.