Foresight

Insights techniques are appropriate in many circumstances but using it to understand the future can be perilous at best.  If you ask what customers want in 5 years, you will get answers….but they won’t be useful one.

 

That’s why at Curiosity we have invested in the discipline of Foresight.  Our staff is certified by the Institute for the Future (IFTF).  We help our clients not only better understand the today and tomorrow, but help build possible, probably, and plausible future by which they can plan as their business.

 

While no one can predict the future, we can explore, anticipate, and mostly importantly influence the future.  

 

Check out this mini-case study on how Fender guitars came from nowhere to dominate the electric guitar market because of a man with a vision and an incumbent who refused to embrace the future.