Segmentation and Persona Development

We created evergreen quantitative segmentation frameworks for some of the largest companies on the planet. We use a unique qual-quant-qual sandwich approach to help bring them to life for you and your stakeholders.

This allows for the rich fidelity of qualitative insight and the ability to calibrate, score, and quantify. We also know that the research piece is just one part of the job; the other is to ensure the utility and adoption of the work by the organization.

This is achieved by understanding user needs clearly from the beginning and adopting a very persuasive communication approach upon completion. Let us help your organization make your next segmentation come alive.

Check out our approach in a CX context here and give us a try for your next project.