In the insights field there are few sins more heinous than misrepresenting data. Our role as insights and CX professionals is to provide a objective perspective and advocate for truth. So often less scrupulous individuals attempt to use facts and figures to distort the truth to suit their own agenda. Ryan McCready presents some really good illustrations in infographic form on how graphs are used to warp the truth to the point of breaking….read more here.
CX Sculpting. The Art of Pruning the Unnecessary
Sometimes creating a good experience is knowing when to take things away rather than adding them. Learn how in this brief article…
