Over the last 30 years, CX has also seen radical change, bringing it far from its humble market research origins. To better understand this still nascent offshoot of market research, CuriosityCX, in collaboration with Michigan State University MMR program, interviewed a dozen prominent tech leaders in the CX space from ,Clarabridge, Market Force, Satmetrix, InMoment, Service Management Group, Customerville, Confirmit, Responsetek, MaritzCX, and Qualtrics.
Check out the complete article here co-authored by Michigan State University’s Brian Keehner.
