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Closeup photo of arkansas game and fish official citation receipt

Approach-Avoidance Strategies in CX Design

Our family and some friends were spending the afternoon paddling on the pristine Buffalo River in rural Arkansas. While canoeing is the main activity, it is fueled by snacks and perhaps a few adult beverages. We were pulled up on the shore swimming in the shallows and catching minnows when two uniformed officers paddled their canoe over to us. The universal response to this setting is anxiety.

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