Have you been handed the reins of the Customer Experience (CX) program at your company and have no idea where to start? Need to radically overhaul your existing program in a hurry? Here is a list of 6 steps to get rolling in your first 100 days.
Who are my target customers? Who are my competitors? Is my industry growing or shrinking? What sources of information are consumers in my industry using to make purchasing decisions? If you have any of these questions, or others that involve traditional “insights” or consumer research, then I have good news.