In business school we were all taught about the 4 Ps: Price, Product, Promotion, and Place. I remember teaching graduate level Strategic Marketing and the author of the book had decided to also throw in an “S” (Service) to salute the experiential flag. While the four Ps are certainly important, an over reliance and focus on them may have forced entire industries down a myopic product centered hole.
When’s the last time you talked to one of your customers? Not read a report or sat in on a focus group, but shook hands and talked with a customer. If you can’t recall and you are the owner, CEO, or other senior executive of an organization then you might have a problem.