Read more about the article The New Formula for Disruption: CX>4Ps
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The New Formula for Disruption: CX>4Ps

In business school we were all taught about the 4 Ps: Price, Product, Promotion, and Place. I remember teaching graduate level Strategic Marketing and the author of the book had decided to also throw in an “S” (Service) to salute the experiential flag. While the four Ps are certainly important, an over reliance and focus on them may have forced entire industries down a myopic product centered hole.

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Read more about the article CX Wisdom from the Pope
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CX Wisdom from the Pope

When’s the last time you talked to one of your customers? Not read a report or sat in on a focus group, but shook hands and talked with a customer. If you can’t recall and you are the owner, CEO, or other senior executive of an organization then you might have a problem.

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