Don’t act like a child,” used to be an admonishment. I always liked acting like a child. Being childish means being fun, spontaneous, and energetic. It is striving to look at things like a child unclouded by the anchors of experience.
This article is third in a three-part series on the past and future of CX with a focus on role of technology in customer experience. Read the first and second pieces on ama.org. The series is a partnership between Dave Fish, Michigan State University visiting professor and founder of CuriosityCX, and Brian Keehner, a candidate in the master of science in market research program at Michigan State University.
As the car snaked through another winding northern Arizona canyon, my trusty pack swelled with the necessities of the camping getaway ahead, and my mind wandered to dreams of fire-roasted s’mores at camp. The campsite was just coming into view, nestled in a cove of juniper and sandstone against a blue and babbling brook.