Read more about the article Journey Mapping for Disruptive Innovation
Closeup photo of door crank white background

Journey Mapping for Disruptive Innovation

A blank stare. That’s what I got from my 8 year old daughter after I asked her to roll up the window in our car. Her lack of comprehension made sense from her perspective. She’s never had to manually “roll up” the window per se. It was never part of her reality of automotive window raising.

Continue ReadingJourney Mapping for Disruptive Innovation