Read more about the article The Secret to Finding True Customer Insight
Closeup photo of comforting hands

The Secret to Finding True Customer Insight

He looked directly at me for a moment and then downward at his wrinkled hands collecting his thoughts as the sun was setting, casting long shadows across the kitchen table. His wife reached out and laid her hands protectively on his while Jonah looked me directly in the eye. They both had something to say. The retired couple were visibly upset but were doing their best to keep their composure.

Continue ReadingThe Secret to Finding True Customer Insight