The US automotive landscape is changing as customer preferences change in a continuous feedback loop with new technologies. Increasingly people are seeking experiences to fulfill their mobility needs versus the traditional drive to buy and own a vehicle.

I have always been fascinated by origin stories. An old friend of mine once bought me a book detailing creation stories across many different religions and many different cultures. Whether in the cold Nordic tundra, the steppes of central Asia, or the vast primitive plains of the Serengeti, the human story of creation is essentially the same.

In my last article we saw that while the number of people 16-18 who are getting their license are decreasing, but folks in the United States still love to drive. However, the love of driving and the love of owning are very different, especially for the youth of America..