Closeup photo of cable wires connected on a equipment
The Future According to the EFM Giants
Over the last 30 years, CX has also seen radical change, bringing it far from its humble market research origins.
Closeup photo of a stainless cooking pot
Product Design is CX
Product design plays a huge role in creating a great customer experience. While bad design is easy to spot, we often take for granted really great design in our every day world. It’s not until someone turns what we take for granted on its head that we can appreciate great design of everyday objects. That’s exactly what Katerina Kamprani did with her project entitled The Uncomfortable. Trigger warning to those with OCD…this will drive you insane!
Back view closeup photo of a woman sitting night time
Grounded CX and the Tale of a Yoga Fail
As I stepped to the top of my yoga mat, the teacher instructed to ground into your feet and firmly place your palms on the mat. Take a standing split then rise slowly into a handstand. (Anyone who has practiced yoga understands the amount of strength required to execute a balanced handstand. If you aren’t familiar, just know it’s really freaking difficult).
Black and white photo of coffee crew doing thumbs up sign
How to Keep Your Brand Human at Scale
This wasn’t my co-worker. It wasn’t one of my students. Benji is the barista and all-around go-to guy at our local coffee drive-through 7Brew right here in hoppin’ Bentonville. He knows me, my wife, my kids, and even my dog.